danajohnhill.org | Hard Times Come Again No More

Some years back I wrote a letter to McDonald’s corporate office, applauding their Dollar Menu, and suggesting they might rename it to reflect its appeal during what then seemed like an “economic disaster”, but now seems quaint compared to what we’re experiencing today.  They returned my letter with a note explaining that it is their policy not to read or adopt unsolicited advice.  That gave me a chuckle.

As the price of everything has increased at a shocking rate since then, I have been amazed that McDonald’s has been able to maintain the Dollar Menu, and today they even have a Dollar Menu-based “value meal”, which includes a sandwich, french fries and a soda for less than $3.00.  I don’t know how they can afford to sell for that price, but I read this evening that it is working for them.  Profits are up.

This just goes to show that people will save money where they can, and it’s hard to pass up a $1.00 double cheeseburger.

Filed under: Cost of Living, Food on January 10th, 2009