danajohnhill.org | Hard Times Come Again No More

So, Coors (the company that wrote me a letter claiming Kid Rock is an “American hero”) is now advertising their new “Cold Activated Can”:

Coors Light is giving adult consumers a way of knowing when their beer is at the ultimate drinking temperature with the debut of the brand’s Cold Activated Can in a 24 fluid-ounce container. Thermochromatic ink turns the mountains blue when the beer is cold enough to drink. The company was the first U.S. beer brand to offer this type of product with the debut of Coors Light and Coors Cold Activated Bottles….

I have an equally effective technique for determining when my beverage is at the “ultimate drinking temperature”:  I touch it with my hand.

Filed under: Axis of Evil, Food on June 18th, 2009